
BRAND IDENTITY | PROJECT MANAGEMENT
Everything you need to know is right here. Access resources, start the Onboarding Process for your project and browse our project timeline below. Already been here and ready to get going? Let’s get started!
BRAND IDENTITY PROCESS DETAILS
Please take time to read through the below to ensure our collaboration runs as smoothly and efficiently as possible. Feel free to reach out with any questions, we’re just an email away!
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We will base your project entirely on your responses to this Project Questionnaire, so we do kindly request that you fill this out with as much detail as possible.
Please include any previously discussed details, so that we have all information to complete your project in one place. This will ensure that nothing is missed, and the work is as closely aligned with your vision as possible.
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All content including images, videos and copywriting must be supplied unless otherwise agreed upon.
Images + Video should be added to your ‘Shared Album’, and the remainder of your content should all be uploaded to your dedicated Google Drive Folder. You must supply all content in the following digital formats:
Logos: vector format (Illustrator EPS/AI) or high quality PNG.
Text/copy: Google Document (clearly labelled and in correct order).
Course content: Google Document (clearly labelled and in correct order).
Tables: Google Sheets (clearly labelled and in correct order).
Images: High resolution where possible: JPEG, PNG files under 20MB
Videos: high res where possible (mp4, mov files); files MUST be named and in chronological order
Marketing Collateral: please supply as much documentation as you have, such as brand style guides, business journey information, market research, business plans.
Service, Product, Course and/or Membership details: applicable CSV file
All login details to relevant platforms must also be supplied to the designer
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We will require all relevant Login Details such as: Instagram, Facebook, EDM Platforms, existing Website + Domains, Payment Processors. Please provide these within your Onboarding Questionnaire.
Most platforms require a third party authentication. This means when we attempt to log in to you account on Instagram, Facebook or otherwise, it will send you through. code or request to approve our access. For time efficiency, we kindly request that you schedule in a time with us to complete all of the necessary approvals at once.
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Although we will do our absolute best to ensure that your project is as closely aligned with your vision and goals as possible, there are particular limitations that different platforms have, that we are unable to surpass in some circumstances.
Where and when necessary and possible, we will curate custom coding to achieve specific stylistic or functional requests, however we do not place any guarantees on the success of specific requests, as we can be limited by your chosen platform’s capabilities.
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We will provide your first draft by the agreed upon date within your Project Timeline. If you have time allocated within your Project for your Designer to complete a Refinement Process, you will have the opportunity to request updates to your first draft.
You must then complete your Refinement Questionnaire on or before the agreed upon date within your Project Timeline - which you will find located right here within the Project Management Hub.
We will assess your Refinement requests. If the work required for your updates exceeds your allotted time, we will provide you with a quote.
We will summarise and confirm all updates with you, providing further information where necessary, working in your projects best interests and our recommendations. We will gain your approval for the updates, and provide any additional quotations if necessary, before proceeding with your Refinements.
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Within our Content Refresh service, updates may be made directly on the existing public platform. These changes may therefore be visible directly on the public throughout the Refresh process, as we complete them, prior to you reviewing the updates.
If your project includes a Refinement Process, you will have the opportunity to review and provide update requests after the Designer has completed your first draft.
If you don’t want these the refresh updates visible on your public content, we may be able to hide (disable) the your platform for the duration of the Refresh process. If this is your preference, please request this from your Designer prior to project commencement.
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You may have heard of the term SEO (Search Engine Optimisation). This is the process of optimising your websites ranking and content on the SERP (Search Engine Results Page), such as Google, Bing or Yahoo.
Following a Website Refresh or Design service, it is imperative that you update your website’s content on the SERP. To do this, you will need to log in to your associated Search Engine account (such as Google Search Console) and request that your newly updated or created pages be ‘crawled’ or indexed. This is to ensure that the changes we have made during your refresh service are recognised by the search engine.
If you do not already have a Google Search Console account, we highly recommend you create one and follow the above processes. We also suggest clearing your devices cache and cookies, following the index completion, to ensure that you can see these updates on your own device.
Please note that during a refresh service, following the process of indexing your new website and its content, you may notice your Search Engine Ranking and Visibility fluctuate. It can take anywhere from 1-16 days for Google to index content, and from here, Google advises that it can take anywhere from 4-12 months for SEO work to show results, or for your website to display as you’ve indexed, it on search results
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The Designer provides complimentary technical support for the first 7 days following the content being published.
This is inclusive of up to 2 hours worth of the Designer’s time in total. Outside of this timeframe or time allowance, technical support will be billed at the Designer’s hourly rate.
WEBSITE MANAGEMENT
Once your Website Design project is complete, you will self-manage your website. You can access your Website Hosting Platforms on desktop, but we do recommend downloading SquareSpace’s Mobile App for easy access.
The SquareSpace Help Centre is a great resource library and will likely have the answer to any questions you have about managing your site.
If you are stuck or require any major updates that you would like support with, you are welcome to reach out to us at any time. We can provide you with a quote for updates and/or schedule a one-on-one training session in which you can ask our experts any and all questions you may have.
ADD ON MANAGEMENT
If your Website Design package is inclusive of a monetisation Add-On there are a few additional mobile apps we recommend for management.
Stripe Payment Processing: This will be your ‘wallet’, here you will manage your funds from orders and make transfers to your own bank account as necessary.
Google Authenticator: As a financial management platform, Stripe requires two-step authentication. Google Authenticator app is the most common choice.
Acuity Scheduling: You can access Acuity on desktop through your Squarespace account, by clicking ‘Scheduling’ from the menu on the left, however it can be efficient to navigate on mobile.
We also recommend reading through all relevant resources to start learning how to manage your new platform:
WE CAN’T WAIT TO GET GOING
We promise you that we will perform to the best of our ability, and look forward to seeing the results that collaborating with us yields for your engagement, growth and goals. Although we would love to guarantee exact numbers or results, due to the nature of marketing, we cannot make any guarantees. We can however, provide estimated achievements, and do our best to get you there. We’re all about you and your growth.
We appreciate your respect that from time to time, we can be busy with additional tasks, or be juggling multiple deadlines. We will always do our best to respond to any communications as soon as we reasonably can. On this note, we hugely appreciate notice for turnaround times. As much as we would love to provide you with services within 24 hours, this is not always feasible and we do require fair notice. In saying this, if we can make it work - we will.
If you have any questions regarding any of the above, please reach out to your Account Manager. We are so excited to get started, and appreciate your trust in us to support you on your journey to elevating your online presence.
READY TO START THE PROCESS?
Let’s get going! Monetised platforms should start by creating an account with our recommended payment processor, Stripe. Once this is complete (or if you don’t require a new payment processor account) start uploading your content to your dedicated Google Drive Folder.
Next, complete your Onboarding Questionnaire, then book a time with us to approve any verifications for your required integrations.
BUILT EXCLUSIVELY FOR YOU
OUR PROJECT MANAGEMENT PLATFORM
A space for you to access educational resources, process timelines and detailed instructions, our Client Hub has been thoughtfully curated with you in mind. If you have any questions or require additional support please get in touch with us.